We wanted to dedicate a page on our website to give a shout-out and say thank you to the people who've helped us develop and grow as a studio since our beginnings in 2017. Since the start, we've wanted to use Likely Story as not just a way to earn a living, but as a way to hone our craft and collaborate with the best people we could.
This is a look behind the scenes of our most recent rebrand and new website...
We felt like it was time for something new. Whilst we were proud of our previous website & brand, we’d simply outgrown it, both in regards to the functionality we now needed in a website, and in terms of how effectively our previous branding represented the kind of work we were now doing. It was time for an update.
Internally, it was important to us to replicate the way we work on external design projects. So, we asked some of our favourite contributors to work on it with us. They offered both an outside perspective on the direction we should take, and a fresh approach to the creative process.
Kieran Baybutt worked with us during the initial stages of the design process - providing us with a style and starting point from which to run with. Luke Dagnall built the website - adding increased functionality and a vast amount creativity to the live site. While Mathieu L.B. worked closely with us on the 3D character renders - bringing a playful madness that typically characterises much of his own creative work.
We were inspired by Lewis Carroll's quote, "If I had a world of my own, everything would be nonsense". To us, the quote relates to the ideas of creative freedom and joy. We wanted to visualise these ideas, and base our rebrand around the principles of exploration, collaboration and playfulness.
Likely Story is built on the ideas of collaboration and play. We've structured the way we work around those ideas and as a result we've had the privilege of working with some of the best creatives around. Our special thanks go out to Luke, Kieran, Mathieu, Thomas, Tom, Oli, Simon, Andrea, Loris, Jon, George, Alastair, Mora and all the other great collaborators we've worked with in 2021.
Looking ahead to 2022, our goal as a studio remains much the same as it has been for the past 4 years - to do the most creative work we can, with the best people. The creative scene has faced a tough couple of years, but its resilience is its strongest suit and we are certain that 2022 will be the year that this wonderful industry bounces back with confidence and verve.