After more than twenty years in the timber industry, the Bertch family founded its capital venture in 2009 – investing in real estate in the western United States. Over the years, their focus has gravitated towards long-term projects such commercial real estate, timberland, and ranchland. Seeking to reinvigorate their brand and restructure their digital presence, they approached us with a brief to encapsulate their history, values, and commitment to conservation and sustainability.
Building an immersive experience
We constructed a brand toolkit taking a digital-first approach, allowing for the seamless integration of animation and interactivity from the very first step. Starting with a new logomark, we overhauled each and every aspect of their previous brand, creating a flexible blueprint that can adapt as the company progresses.
Centred around the high-quality text (penned by Ellen Ling) and video content, we designed a story-driven, immersive web experience, featuring an intuitive yet inventive user-interface and the digital-ready brand identity. Although not created strictly as a lead-generation tool, the website plays a pivotal role in outlining the company’s personality and functions as an integral part of their business development strategy.
Frictionless navigation through the website was achieved with a fixed, pill-bar style navigation at the bottom of the screen, giving users the option to hop around the website at will, or embrace a more natural flow through the content. This approach emphasises the rich nature of the content and contributes to an immersive, joined-up experience.